ACFC: Successfully Building a Multi-Channel Retail Platform with Retail Pro Prism Amid Covid-19

About ACFC Vietnam

ACFC is a distributor and manager of well-known international fashion brands in the Vietnamese market, on a mission to bring Vietnamese consumers closer to the world's fashion capitals.

ACFC operates more than 300 stores nationwide. It is the exclusive retailer of well-known brands including Nike, Gap, Banana Republic, Tommy Hilfiger, Calvin Klein, Levi's, Old Navy, Mango, Dune London, Cotton: On, Typo, Owndays, Parfois, Mothercare, Fitflop, OVS, and French Connection.

Optimizing operations with Retail Pro Prism

To manage retail operations effectively across a diverse network of brands, ACFC uses Retail Pro Prism's POS and retail management software.

Retail Pro Prism is a flexible platform that lets retailers build operating processes and manage inventory and orders more effectively across every channel and sub-brand.

"Using Retail Pro Prism helps us improve inventory accuracy and visibility at every point of sale. Pricing updates automatically across retail stores. We can centrally design and manage complex promotion programs while better managing store operating data, giving maximum support to opening new stores," said Ms. Vo Thi Phi Phuong, CEO of ACFC.

>> Learn more about Retail Pro Prism here.

POS and e-commerce integration

Globally, consumer shopping behavior has begun shifting to adapt to Covid-19.

In Vietnam, more and more customers are moving to online shopping, and ACFC, as a market leader, is doing its utmost to bring customers a more convenient shopping experience by launching its own e-commerce platform as part of a new-style retail campaign.

With dedicated support from LBC International, Retail Pro's official business partner in Vietnam, ACFC successfully integrated Retail Pro Prism into its own e-commerce platform, helping the business meet the growing needs of customers who like to shop online and pick up in-store.

Inventory can be tracked online with ease, showing items that are sold out or ready for delivery. This keeps disruption to staff to a minimum and delivers a better customer experience.

When a customer purchases and pays on the e-commerce site, that order information is automatically sent to Retail Pro Prism at the store, and the goods are prepared and ready for the customer to collect. Customer transaction data is also captured, making it easy for stores to gather data on popular styles, which has a major influence on future product orders.

Building a multi-channel retail system with Retail Pro Prism amid Covid-19

By combining Retail Pro Prism with its e-commerce platform, ACFC now owns a genuine multi-channel retail management solution.

Customers can purchase and pay on the business's website. Order, payment, and promotion data is sent from Magento to Retail Pro Prism. Once goods are ready to ship to the customer, the information is automatically sent to DHL via Retail Pro Prism's API integration to trigger the delivery process, ensuring customers receive their purchases safely and quickly.

Over the following years, consumers were predicted to gradually shift from in-store shopping to online shopping. However, Covid-19 and the importance of social distancing accelerated remote shopping even faster.

>> Learn more about Retail Pro Prism here.

ACFC and other retailers worldwide have strengthened their position thanks to Retail Pro Prism technology, delivering a better experience for both in-store shoppers and customers shopping on the e-commerce site.