Rue Miche – A New Way to Discover Fashion

"From the very beginning, Rue Miche set out to create more than just a retail destination. We wanted to build a space where customers could discover fashion, design, art, and lifestyle through one seamless journey. To make that possible, the technology behind the scenes had to be flexible enough to handle all the operational complexity, allowing our team to focus entirely on creating memorable customer experiences. Retail Pro Prism has become the platform that connects every stage of the shopping journey - from product discovery and fitting to checkout - without interrupting the customer experience."

- Chief Operating Officer, Rue Miche

About Rue Miche

Rue Miche is a curated multi-brand concept store where fashion, design, furniture, lifestyle, and art come together in a unique retail destination.

Its first flagship store, spanning over 4,728 square meters in Ho Chi Minh City, brings together more than 30 Vietnamese brands, each operating as an independent business with its own merchandise, commercial policies, business model, and operational team.

Within a short period, Rue Miche opened a second location and continued expanding its business model.

From the outset, Rue Miche selected Retail Pro Prism as its core retail platform to standardize operations, support business growth, and ensure a consistent customer experience as the business continued to scale.

Business Challenges

Rue Miche's operating model is fundamentally different from that of a traditional retail store.

Within a single retail space, multiple independent businesses operate simultaneously under different commercial arrangements, including:

• Consignment
• Concession (Shop-in-Shop)
• Revenue Sharing
• Rue Miche-owned merchandise

Each partner maintains its own pricing strategy, promotional programs, accounting processes, operating procedures, and staff.

Store associates are responsible only for the products within their assigned brand or area, while customers are free to browse and shop throughout the entire store as if it were one unified retail destination.

To deliver this experience, Rue Miche required a retail platform capable of:

• Managing multiple business models within a single system
• Coordinating operations across multiple independent teams
• Automatically applying the correct pricing and promotional rules for each participating brand
• Supporting the entire customer journey - from product discovery to checkout - within a single platform
• Providing centralized operational data, enabling management to monitor the performance of both the overall business and each individual partner

The Solution

Rue Miche selected Retail Pro Prism because of its flexibility in supporting a highly sophisticated retail operating model without requiring the business to change the way it works.

How Retail Pro Enables a Seamless Shopping Journey

Rue Miche designed a shopping experience where customers can focus entirely on exploring products and enjoying the retail environment.

Customers are free to browse across all participating brands and simply inform a sales associate which products they would like to try on or purchase—without carrying the merchandise throughout their shopping journey.

Store associates from each brand prepare and deliver the selected items directly to the fitting room. If customers choose products from additional brands, the respective associates continue coordinating to deliver those items as well.

After completing their fitting session, customers simply indicate which items they wish to purchase and relax in the waiting area while store staff collect and prepare all selected products at the checkout counter.

Regardless of how many brands are involved—or whether the products belong to different owners and follow different pricing or promotional policies - the customer completes one transaction on a single receipt.

Behind the scenes, Retail Pro Prism orchestrates the entire process, allowing the retail team to focus on delivering exceptional customer service rather than managing operational complexity.

Instead of forcing the business to adapt to the software, Retail Pro Prism was configured to support Rue Miche's unique retail model.

Business Results

Following the implementation of Retail Pro Prism, Rue Miche established a flexible operational foundation capable of supporting its unique retail concept and long-term growth strategy.

Enhanced Customer Experience

Customers now enjoy a seamless shopping journey - from product discovery and fitting to checkout - without carrying merchandise between departments or completing multiple transactions.

Standardized and Simplified Operations

Retail Pro Prism connects multiple business models, brands, and operational teams within a single workflow while preserving the independence of each business partner.

Greater Operational Visibility

Management gains real-time visibility into sales, inventory, and business performance for every participating brand while maintaining a consolidated view of the entire retail operation.

A Platform for Growth

With Retail Pro Prism, Rue Miche can continue expanding its retail network and onboard new partner brands while maintaining operational consistency and delivering the same seamless customer experience.

Conclusion

By automating operational complexity behind the scenes, Retail Pro Prism enables Rue Miche to focus on what matters most - creating a unique destination where customers can discover fashion, design, art, and lifestyle through one seamless shopping journey.

Today, Retail Pro Prism is more than a point-of-sale solution for Rue Miche. It serves as the operational backbone that enables dozens of independent businesses to function as a single, unified retail experience.