With Retail Pro Prism – TMG Improves Sales Management Platform Efficiency in the Digital Transformation Era

The retail market is extremely competitive, so the speed of digital transformation at this stage will determine each business's survival. Customers today have more and more choices, and new technology experiences give rise to more diverse demands in their consumption behavior. What they're after isn't just a product — it's a shopping experience.

Recognizing this trend, TMG decided to transform, actively building a new technology strategy with Retail Pro Prism to upgrade its sales system, centralize inventory management, and optimize promotion programs. In under a year of upgrading to Retail Pro Prism, TMG significantly grew its multi-channel retail sales. TMG is the company behind two world-famous brands: JOHN HENRY and FREELANCERS.

TMG transforms with Retail Pro Prism

TMG has been a familiar LBC customer since 2008. After a strong track record and with growth needs in the digital transformation era, TMG decided to upgrade to Retail Pro Prism, today's most optimal retail management platform, expecting it to meet customers' shopping experience expectations at a high level.

Mr. Le Hoang Viet, IT Director of TMG, remarked: "Retail Pro Prism helps TMG improve its management capabilities. Prism is highly compatible with other software via API, and is easy to upgrade and deploy quickly."

Efficient deployment

"LBC — Retail Pro's authorized partner — has provided Retail Pro technology expertise for TMG's retail strategy for many years. Thanks to a team with deep Retail Pro knowledge and more than 10 years of experience deploying retail systems for Vietnam's leading brands, LBC successfully upgraded TMG's entire store system to Retail Pro Prism in just 1.5 months," said Mr. Le Hoang Viet.

Fast, centralized inventory and order management

Mr. Le Hoang Viet noted: "Upgrading to Retail Pro Prism was a smart move, letting TMG manage inventory centrally and integrate smoothly with our diverse sales channels such as the TMG website, Facebook, and e-commerce platforms like Shopee, VNSHOP, and Sendo. Orders from all these channels are managed centrally in Retail Pro Prism, then routed to the nearest store to fulfill quickly."

Building powerful promotion programs

Retail Pro Prism's powerful promotion capabilities are also a huge plus of the new Retail Pro technology. With Retail Pro Prism, promotional activities such as coupon offers and gift cards can be applied quickly and easily.

Mr. Le Hoang Viet described it: "Retail Pro Prism is very easy to customize and set up promotion programs with. Sales and invoice information is updated in real time. At the same time, Retail Pro Prism's confirmation and order-control rules when applying promotions have helped stores manage very well and minimize user errors."

A better customer experience

"Customer data from every channel is integrated centrally to develop our customer care system. With help from LBC, we rolled out a loyalty program with MEMBER, SILVER, GOLD, and PLATINUM tiers to reward their loyalty and enhance the brand experience," said Mr. Le Hoang Viet, on the customer experience after TMG adopted Retail Pro Prism.

TMG has also integrated Retail Pro Prism with its customer care system via Zalo Official messaging, branded SMS, mini-games, and a shopping-experience survey system.

Mr. Le Hoang Viet noted, "Retail Pro Prism is very easy to use, easy to customize, and easy to set up promotions with. Information such as sales, invoices, and issues can all be updated in real time, so we always have the information we need. We can serve customers better thanks to the loyalty module in Retail Pro Prism. What's more, we can also easily integrate Retail Pro with other systems through its open API."

So, in under a year of upgrading to Retail Pro Prism, TMG significantly grew its sales, boosted brand recognition, and earned more goodwill from consumers. Thank you to TMG for choosing LBC as its Retail Pro solution provider in Vietnam.